Job Details

Overview

The Marketing Strategy Manager is responsible for the development of regional and local marketing plans that represent their region and communities in the ministry-wide marketing strategy process. These marketing plans will serve as the basis of budgetary investment, operational focus & deployment, with a concentration on driving patient growth & retention. This position will be the point of contact and responsible for client relationship management in their designated region and communities. In this role, you will be a pivotal part in advancing our Mission and Brand by building and strengthening relationships in your own community.

• Collaborates and communicates with all key stakeholders, both internal and external, in the creation, development and implementation of marketing plans and communication strategies.
• Supports the development and implementation of fully integrated marketing campaigns based on the annual marketing plan, with a distinct focus on patient acquisition and retention, and in partnership with ministry-wide marketing teams.
• Responsible for timely and accurate website content, representing providers, services and locations within the designated communities while implementing the overall content strategy.
• Supports marketing planning alignment with community engagement, community benefit, and mission.
• Supports the regular review of marketing campaigns and events within each community, reporting on the efficacy and ROI of all marketing and communications efforts.
• Supports the development of leadership planning and presentations within the region, local communities, and the ministry.

Qualifications

• Education: Bachelors degree in business, marketing, public relations, communications or similar area of study required; MBA preferred
• Experience Requirements: Three (3) years' experience
• Skill Requirements:
• Ability to interpret qualitative and quantitative data and use in decision-making.
• Knowledge of financial, accounting, and budgeting activities.
• Ability to travel as needed.

Preferred Experience

• Experience in a similar role preferred.
• Health care experience preferred.

We Offer Great Benefits

Day-one comprehensive health, vision and dental coverage, PTO, tuition reimbursement and employer-matched retirement funds are just a few of the great benefits offered to eligible co-workers, including those working 32 hours or more per pay period!

What Makes You a Good Match for Mercy?

Compassion and professionalism go hand-in-hand with us. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We're also collaborative and unafraid to do a little extra to deliver excellent care – that's just part of our commitment. If that sounds like a good fit for you, we encourage you to apply.

EEO/AA/Minorities/Females/Disabled/Veterans

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Hospitals and Health Care